To create a meaningful, timeless, and visually compelling logo that reflects the Bira Foundation’s mission of compassion, coexistence, and inspiring humanity to care for all living beings. The logo needed to connect emotionally with the audience while illustrating the interconnectedness of animals, humans, and nature.
The primary challenge was balancing two seemingly contrasting themes—strength and femininity—without diluting the brand’s power. Strength-based gyms often lean heavily into masculine energy, while wellness spaces can feel too soft. I overcame this by focusing on the duality of “bloom” and “iron”—designing messaging and visuals that communicate both grace and grit. This...
We’ve created a visual story and strategy for Yuga’s founder Sarita a woman entrepreneur who created an opportunity for the local women to help them be self-reliant and earning members of the family. By starting her own Hand-Made Fabric mask brand. Today she has a Women’s Team of 20+ members who hand-make...