Bloom & Iron Wellness Studio
The primary challenge was balancing two seemingly contrasting themes—strength and femininity—without diluting the brand’s power. Strength-based gyms often lean heavily into masculine energy, while wellness spaces can feel too soft. I overcame this by focusing on the duality of “bloom” and “iron”—designing messaging and visuals that communicate both grace and grit. This ensured the brand appeals to women seeking empowerment through strength and transformation.
Task
The goal was to create a compelling brand identity for a women-centric wellness gym that seamlessly combines strength and holistic empowerment. The task included developing a unique name, a powerful tagline, and key marketing elements, such as mock visuals and promotional text, to communicate the gym’s essence: resilience, growth, and strength.
